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Hiring Manager Outreach

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Bypass applicant tracking systems and make direct contact with decision makers.

Process

For each company in your Job Hunting CRM,

  1. Visit the company’s website & find their list of employees.
  2. Typically you’ll find this on their About Us, Company, or Team page. If you can’t find anything at all, find the company on LinkedIn instead, and view their employees:

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  3. Look for the leader of the department you want to work in. Head of Sales, Director of Marketing, VP of Operations, you get the idea. If you’re not sure, take your best guess. Sometimes, it’s the CEO herself!
  4. Once you know who to reach out to, use a tool like Snov.io (my preference) or Hunter.io to find the person’s email address.
  5. These tools are Chrome extensions that look for @emails on the company website. They may not find your target’s email, but you’ll likely see several others that give you a good sense of how they’re structured (e.g. firstname@company.com, or first.last@company.com, etc.)

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  6. If your target’s email isn’t verified yet, run it through Snov/Hunter’s verifier. This will tell you whether:
    • The email address is valid (full speed ahead!)
    • The email address is unverifiable (worth a shot!)
    • The email address is not valid (try another email, or another person)
  7. Download an email tracker extension like HubSpot Sales / Mailtrack or software like Superhuman, so that you can see when prospects open your emails.
  8. Once you’re ready to send the email, use the below templates to guide you:
    1. Email templates

      Regardless of which template you use, remember to:

    2. keep it short
    3. keep it about them
    4. keep it focused on outcomes
    5. WHEN THERE IS AN ACTIVE JOB POSTING

      Hi NAME, I discovered COMPANY this week and absolutely love what you all are doing to SOLVE PROBLEM. Would you be open to a short call to ask a couple questions about the role? I’m a XYZ PROFESSIONAL/LEADER looking for my next move, and COMPANY seems like a great place to work & mission to work towards! You can schedule time here: YOUR CALENDLY LINK (or other scheduling tool) Thanks & talk soon,

      WHEN A JOB ISN’T POSTED

      Hi NAME, I discovered COMPANY this week and absolutely love what you all are doing to SOLVE PROBLEM. I’m looking for cool companies & teams to add value as a YOUR DESIRED ROLE. Do you guys have any need/budget in that category? If so, I’d love to chat about some ideas I have for SOME BENEFITS THE COMPANY GETS FROM YOUR WORK. If not, would love to stay in touch regardless and watch your progress 👍 Thanks & talk soon,
  9. follow-ups – cadence every 2-5 days
  10. Mon/Tue send, follow up Friday

    WHEN A JOB ISN’T POSTED

    Hi NAME, I discovered COMPANY this week and absolutely love what you all are doing to SOLVE PROBLEM. I’m looking for cool companies & teams to add value as a YOUR DESIRED ROLE. Do you guys have any need/budget in that category? If so, I’d love to chat about some ideas I have for SOME BENEFITS THE COMPANY GETS FROM YOUR WORK. If not, would love to stay in touch regardless and watch your progress 👍 Thanks & talk soon,

What if the email bounces / they don’t respond?