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Social Proof

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Maximize your credibility using other people’s words.

What’s social proof, and why do I need it?

Social proof refers to the trust you build from other credible people & organizations vouching for you in some way, such as by hiring you and/or speaking highly of you. It works wonders for positioning you as a valuable asset to any company, and eventually as an expert in your field.

DemandCurve
DemandCurve features big client names on their homepage

Many people try to get hired at renowned companies like Google and Amazon because those logos (and companies) are widely recognized and respected. The more known and respected the organization/individual, the more credibility you earn from them.

But, even if you don’t have Big Name work experience, you can still gather your own social proof.

Gathering testimonials

The simplest & best way to get testimonials is to ask for recommendations on LinkedIn, because everyone knows it’s (currently) the #1 professional social network.

Here are some templates to get you started:

Hey name! I’m trying to build my credibility as a trade professional, and a testimonial from you would mean a lot. Would you mind writing a short recommendation about your experience working with me at Acme?
Hi name, I really enjoyed working with you on Project. Would you be open to writing me a quick recommendation about my contributions as the UX designer on the team?
When you have some time, I would love a short recommendation from you about your experience working on XYZ with me—hopefully focused on my copywriting and brand strategy work. Thanks so much!

Using testimonials on your website

This step is crucial. Once you’ve received the testimonials, you have to use them. Remember: your personal website should always be the single, official, canonical source of information on you. It’s not enough to rely on LinkedIn only, anymore.

Whether you’re using the Notion Personal Website template or something else, copy & paste the testimonial content onto your website, including their name & photo:

LinkedIn recommendation … →
LinkedIn recommendation … →
… copied to
… copied to my personal website.

You can also cherry-pick short phrases for a powerful rapid-fire effect, like how many books and films are marketed:

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Have fun gathering & featuring your testimonials prominently on your website—they will do 80% of the work convincing others you’re worth hiring.