Joey Gutos, lead singer & marketing manager,
I networked with the Sunset Voodoo guys in early college, when they’d just renamed the band. I had the pleasure of producing a brand-new logo system.
The group wanted a hand-drawn feel, so I got to work. I’ve got tons of photos of my process sketches, which are currently locked away on a failed hard drive I need to extract.
Here’s what I’ve got left:
Aligning with their mysterious and often unpredictable style, we came up with the concept to create the message in various smoky layers.