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We are all Imposters

Do you ever get imposter syndrome? The feeling that you’re not good enough to be doing what you’re doing?

That’s how I’ve been feeling with GigLoft recently.

I know I’m not the best person to be teaching how to win clients. I’m a seasoned freelancer—but all my clients came through referrals. I cofounded PubLoft, which we bootstrapped to $24,000 MRR inside of 7 months—but I was never responsible for lead nurturing, and only rarely for closing new clients. No, I’m not the best person to teach the process of B2B sales to freelancers.

I think, when we get imposter syndrome, it’s for one of two reasons:

  1. We underestimate ourselves, and really do have what it takes—it’s purely a mental game
  2. We genuinely aren’t equipped with the knowledge or skills required—it’s a gap

I’m fully equipped to teach anyone who wants to learn to implement content marketing. I’m recently equipped with enough knowledge to teach the art of career-launching (see: first-career-job hunting) to anyone who fits that description. But B2B sales?

I think what I’ve been processing & realizing these past few weeks is that, when push comes to shove, most GigLofters need someone else to coach them on winning their first few clients. Maybe I should rethink who coaches and who mentors. Maybe I should simplify GigLoft’s current offering, and circle back to the three tracks for which I’ve so passionately built the beginning of funnels in the last two weekends.

Maybe I should pivot altogether: I could teach startups to run their own content marketing (but would that put GigLofters, the very people I’ve been seeking to serve, at a disadvantage?). I could focus solely on teaching the Shelleys of the world. I could remove myself from the primary coach role, instead empowering the Juans and Dominicks and Alexas to teach their specific channels, and instead focus on being a “guide” of sorts—but that requires strong curriculum. I could even pivot away completely from the coaching element, and offer just the Playbook(s).

Options are limitless. It’s time to narrow the opportunities and pick one.

But for now, I’ve got to ship. It’s standup time.

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