Missing cofounders & collaboration

As a founder “at heart,” it’s been easy for me to fall into the trap of only wanting to work on my own ventures—I want to have ownership and control in what I do.

Recently I came up with the name

I look at existing projects like RecycledCity and Recology, cities with mandatory composting like San Francisco, and my own larger-than-average home composting project, and I think:

Here I am, thinking out loud.

I do it by starting small. By learning how each component works, like composting. By identifying gaps to fill, problems to solve, areas to improve. By building relationships with community leaders, entrepreneurs, and policymakers. And by seeing from a birds-eye view how the system works, how the gaps can be most efficiently filled, and building something that fills them & accelerates the entire system forward.

But something gets in my way, on days like today.

I miss showing up to a space with collaborators—friends, really—with whom I am working to build a unique product & business model that solves a big, important problem in the world.

On days like today, I get overwhelmed because of a lack of focus mixed with a desire to have a major positive impact on the world.

On days like today, I need cofounders.