These past couple weeks, I’ve been having really helpful conversations with Adam French about
As he does with all his social impact clients, he’s been generously helping me work through:
- What GigLoft currently is
- What I want it to be eventually
- What our ideal students need it to be right now
- What I’m best able to teach
- What’s realistic to take on as a side project right now
The other night I was admitting my confusion around who our target student should be. While stirring the stir-fry that would become our dinner, he turned slyly to me and said:
“Bro, you already know who it’s for. Freelance writers.”
And he was right.
By far the greatest percentage of our roughly 5-10 new top-of-funnel leads each week are aspiring or practicing freelance writers. (Over other trades like designers, developers, etc.) On top of that,
Now, something to know is that, as I was winding down PubLoft in January to go full-time at
So, really, pivoting to serve freelance writers seems like the smart thing to do.
We’ll see if it pans out.