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PubLoft

PubLoft

One-liner
Productized content marketing services for startups
Type
Venture
🗣️

Highlights:

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We didn’t have a technical cofounder when we started this content marketing agency, so we built our own tools using no-code software. Our front-end was built on Weebly with embedded Typeforms (left) to interact with the Airtable (right) data:

The PubLoft Writer portal
The PubLoft Writer portal

I worked closely with our strategists, customers, and writers to create use case-specific portals for each of them, and this system scaled us from $0 to $24,000/month in GMV! Read more:

We envisioned sub-brands for PubLoft, including a “Writer Network” to help increase the success of each individual, and the “for startups” offshoot that aimed to offer free services to pre-seed, bootstrapped founders.

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We ran this on Slack and it is ultimately what turned into GigLoft.

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This quickly got relegated to the back burner in favor of paid work, until we could afford to do it.

After the company

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💡
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